The concept of "style" has evolved from chasing trends and pairing statement pieces to a deeper desire for personal comfort. True comfort in fashion is about timelessness, balance, and effortless expression—luxuries that many modern brands have lost sight of. Enter Studio Doe, a brand that strips fashion back to its core, refining trendiness into a laid-back yet elevated atmosphere. Unpretentious and true to itself, the brand’s subtle disregard for passing fads has fostered a loyal following, allowing it to gradually secure its place in the market.
The creative process behind Studio Doe is akin to a mysterious chemical reaction. What makes it fascinating is Local Remote’s role in not merely designing but deeply understanding the founder’s backstory, work philosophy, and design logic. Together, these elements spark back-and-forth discussions that breathe humanity into the brand’s identity. The unpredictability of the design outcome only adds to its allure.
To us, Studio Doe is more than a fashion label—it operates like a tech company. A tightly integrated system of engineering, warehousing, and logistics teams ensures flawless data and inventory management. This level of scale is rare in the fashion industry, making it our biggest challenge to reflect this balance of logic and emotion within the brand’s identity.
“Flow in Styles” captures Studio Doe’s dedication to helping individuals embrace their true selves with confidence. The new wordmark reflects this ethos with refined proportions, subtle contrast, and an air of sophistication. It’s applied with a more inclusive stance, further echoed by the accompanying visual system. The core details of a garment—material, size, and weight—are broken down into three parts, framed within a grid. These sections are left blank and overlaid with white ink, representing the idea that style transcends material form. This grid, like interwoven threads, adapts seamlessly to various text layouts.
The packaging redesign provides the most immediate consumer touchpoint—more intuitive, refined, and durable. Kraft paper and velvet bring warmth and texture, while gray and white cardstock complements the clothing’s understated elegance. A blue accent card, drawn from the brand’s color palette, deepens the consumer's connection with the brand, pushing the sensory experience to its peak.
