PARA Coffee, based in Taipei City, integrates science and coffee-making, using an innovative automatic pour-over machine, "iDrip," for consistent, quality coffee. Local Remote was honoured to create a brand identity reflecting this unique process. Our logo design, inspired by the coffee pouring path, utilizes two diverse circles to represent precision and echoes PARA Coffee's motto, "Fast Life, Slow Coffee." The primary typeface, ABC Dinamo’s ABC Gravity, mirrors PARA Coffee's passion and energy. Thus, we've crafted a bold, confident brand identity, striking a balance between dynamism and practicality.
